Co-branded entertainment sites to bring community-translated TV shows, movies, music and news to MSN audiences in Indonesia, Thailand, Malaysia, Philippines
SINGAPORE –August 3, 2012—Viki, a global TV site powered by fans, today announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines. Viki will localize and stream the premium content that includes television shows, movies, and music videos to 17.6 million * MSN users.
The popular videos will be accessible through Microsoft properties including plasaMSN (the largest local video site in Indonesia), MSN Thailand (the number one portal in Thailand), MSN Malaysia, MSN Philippines and xinmsn in Singapore. Content in high- demand from local audiences includes Korean dramas such as Dr. Jin, I do, I do, and Golden Time; Indonesian movies Purple Love and Red CobeX; K-Pop music videos from Super Junior and Brown Eyed Girls; and entertainment news from Cek & Ricek and Korea’s Y-Star News.
“We want to make our entertainment experience as relevant and engaging as possible. Viki is a rare partner that enables us to provide content our audiences want at scale, in multiple markets at once,” said Bruno Fiorentini Junior, general manager, Microsoft Advertising & Online Asia Pacific.
With over 12 million viewers each month, over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences. For advertisers, Viki’s premium video inventory enables top brands to reach highly coveted young Internet users.
“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO.
The distribution partnership with MSN extends Viki’s reach in Southeast Asia, particularly in Indonesia, where Viki has partnerships with telecommunications companies Smartfren, Axis, Three and Nexian and Singapore, where Viki partners with the leading media company, MediaCorp. Users can also access the company’s library of
TV shows, movies and more on viki.com and mobile applications.
*Source: comScore, Feb 2012-April 2012, Aged 15+,- MSN-Windows Live
Viki is a global TV site with TV shows, movies and other premium content, translated into more than 150 languages by a community of avid fans. With over 1 billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners. In 2011, Viki announced $20M in Series B funding from strategic investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as from existing investors Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others. Visit http://www.viki.com for more information.
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.
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